To earn more in the online world, it is necessary to capture the attention of people. Getting more attention means more money. The competition is tough, as there are bigger and much more popular companies that already have a strong marketing department. The other problem is the social media, which is a huge distraction. Hence, the marketing must be powerful enough to capture the attention. This does not mean that the tons of money must be spent on marketing; there are few ways in which the marketing can be achieved in very less cost.
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1. Creating a LinkedIn Group
LinkedIn is a social media platform that cannot be sidelines by online marketing companies. Creating a group in LinkedIn is free. This group also acts as a useful go-to resource to the industrial professionals and the target market. This also helps in increasing traffic to the website and also in increasing the sales. This group can also be used as a venue for the members to connect and network online. However, hard sales might make them distrustful.
The LinkedIn group needs a lot of time to be up and running but the hard work put in this will be worth the result. The goal with this free marketing online is to get the attention of the target community and be a trustful source on the LinkedIn community.
2. Making YouTube Videos
YouTube is a largest and effective online venue which has about 800 million visitors every month. This is a great venue for marketing business. To achieve success, one must be determined and focused with the message; posting videos on the product and sharing thoughts will not be sufficient. The following essential features must be present in the videos.
The headline must be catchy with researched keywords
The message must be clear concise and engaging; must not have too much information in a single video
A strong call to action.
One could spend money on getting high-tech cameras and equipments but a smart phone camera is much sufficient to record the videos. The videos must be quick and catchy and if they are created using the mentioned strategies, they will become popular.
Free software can be downloaded to edit the video. The goal is to capture the attention of target population through videos.
3. Endorse the Business with the Help of a Local Celebrity
Checking the local newspaper will help in finding the popular and most talked about local celebrity. It will be easier to contact hem and get them to endorse your product. This method will serve as a way to get exposure to the products.
4. Writing and E- Book
E-books are also a good way to get leads; old blog posts can be turned into E- Books. Professional ghost writers can also be used to write the E- Book when one lacks writing skills. The benefits of the E- Books are that there is no need for hiring a publishing company. The E- Books can be sold on Amazon or other platforms. However, it is important to price them less than $5. The links to the pages must be embedded to capture leads.
5. Getting Articles Published in Niche Blog
It is quite difficult to get the articles published in popular magazines. However, it is possible to create a marketing platform and to get the article featured in a niche blog with high traffic. Finding at least three target websites and contacting the owner and giving suggestions about increasing their value to their readership would get them interested in the product. Ideas for blog posts can be given. They can be asked for an interview to know about the product and service. The goal is to expand the audience as posting on a high- traffic niche can reach thousands of potential prospects.